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hkafa | 香港插花藝術學院

Sessions: 15 lessons, 60 lectures (1.5 hours)

The course content does not include courses EFA, JPBB & FG. For those who want to open or work in a flower shop, please take CPD & FM.

This is an intensive commercial course which can lead you to a new profession.
The principal of the Academy will share her precious experience with the students during the lectures, and introduce the most up-date florist management tools.

Theoretical lectures on the floral business are given in the first part of every lesson. The rest is devoted to practical understanding of how to perform commercial arrangements to clients, Participants are advised to have acquired, or will acquire basic flower arrangement knowledge before/after joining this course.

** 15 Weeks, one lesson per week (approx. 1.5 hours )- 2 lectures and 2 illustrations of commercial orders handling.

Florist Management Diploma
(15 lessons- 1.5 hours each, 60 lectures)
Three parts- 5 weeks each:

A. Theoretical Lectures
Floral Industry, Uses of Color, Commercial Techniques, Care for Fresh Flowers, Buying Techniques, Pricing Method, Selling Skills
Handling of Commercial Orders:
Hospital arrangement, European dome, Hotel Reception, Hotel tel. corner design, Chinese Rest. Design, Foliage Arrangement, Church designs – Christening, Candle Bra designs, Popular Contemporary Minimal Design, Japanese Rest. Designs

B. Theoretical Lectures
Opening a Flower Shop, Buying a going business, Basic Stocks & Supplies, Shop Management, Designing, Executing the Orders, Operations Control Center & Delivery Work, Bookkeeping, Credit & Labor Management
Handling of Commercial Orders:
Western Restaurant., Buffet Table Design, Valentine’s Day, Hotel Lobby Arrangements, Mother’s Day, Grouping Color Design, Easter Design, Conference Table, Hotel Lift Lobby/foyer Design, Hampers Orders

C. Theoretical Lectures
Marketing, Display Window Design, Other Business Related to Florist, Funeral Project, Hospital Orders, Wedding Projects, Hotel Practice, International Wire Service, Internet flower shop (webpage design and web marketing tools)
Handling of Commercial Orders:
Wedding Limousine Flower decoration, Wedding Cake Flower Decoration, Exhibition Wall Decoration orders, Party & Commercial Function Floral Decoration order taking, Coffee Table, Multi-purpose French design, Speech Table, Inauguration Ceremony Flower, Nufleur Contemporary Minimal Bouquet, French Bouquet

Discussions and questioning time is available after the lectures.

  • Intensive FM course please refer to “lntensive Courses” on the left.
  • Outline & detailed syllabus of this course may be subject to constant change and updates. hkafa reserves the right to teach the most updated syllabus at its discretion.
  • There are no practical exercises and no lessons on flower arrangements in this course. This is a management course. The handling of commercial orders part aims at reminding students what to pay attention to when taking those commercial orders.

Who can take this course: Students who want to open a flower shop, acquire detailed flower shop management informations or to be a florist manager. Also very suitable for students working in the Party Planner field, wedding consultants, wedding gown companies, learning how to start and develop the floral services division to their existing business.

Remarks & FAQ: Flower arrangement knowledge (CPD)is better acquired before taking this course. If not, please take CPD at the same time or after the course.

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