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hkafa | 香港插花藝術學院

I.A.F. Professional Course

I.A.F. KUNSTMUSEUM Den Haag, the Netherlands Professional Career Courses

FM. Florist Management

15 lessons

60 part | 1.5 hours

Mode of Instruction

Course Features

As a comprehensive floral management course, we prepare students, who are looking to make floristry into their own career, the essence for creating and paving the know-how of a successful floristry business. Through theoretical lectures and more, the syllabus is created to distill globally applicable key advices, knowledge and skillsets on the operations and management of such industry.

Theresa PROFILE photo PurpleFloral

Course Outline

Theoretical lectures are given in the first part of every lesson. The rest is devoted to practical understanding of how to perform commercial arrangements to clients.

Students are advised to have acquired basic flower arrangement knowledge before joining the class. Students may also opt to catch the basic arrangement skills back after attending the classes.

Section A | Preparation and Essentials for Creating a Floral Business

Floral Industry • Key notes on Commercial Arrangement • Professional Flower Care • Professional Flower Conditioning • Commercial Uses of Color • Flower Business Analysis (potential of flower business) & Selling Skills • Marketing Plan • Marketing Tools • Funeral Projects & Corporate Services • Hospital Flower & Greening Services

Commercial Order Handling

Hospital arrangement • European Dome • Hotel Reception • Hotel telephone corner design • Chinese Restaurant Design • Foliage Arrangement • Church designs–Christening • Candle Bra designs • Popular Contemporary Minimal Design • Japanese Restaurant Design

Section B | Operations & Management for Floral Businesses

Tricks on Purchasing • Flower Ordering Technique – HK & global market flower wholesale operations • Basic Stocks & Supply • Finance & Credit Management • Shop Management – master order system • Operation & Workflow • Control Center & Delivery System • Labor Management • Wedding Flower Theme Design • Wedding Flower Order & Decoration Project Management

Commercial Order Handling

Wedding Limousine Flower decoration • Wedding Cake Flower Decoration • Wall Decoration orders • Party & Commercial Function Floral Decoration order taking • Coffee Table • Multi-purpose French design • Speech Table • Inauguration Ceremony Flower • NUFLEUR Contemporary Minimal Bouquet • French Bouquet

Section C | Scaling Up

Pricing Philosophy • Pricing Method -profit maximization • Starting a Business – planning & opening capital • Acquiring a going business • Online Flower Shop • International Wire Service • Hotel Flower Shop Business • Hotel Flower Operation / Service Apartment • Shopping Mall Flower Supplies • Other Products/services Related to Flower • Business Development – Scaling up with other business models going with flower business

Commercial Order Handling

Buffet Table Design • Western Restaurant Table Flower • Hotel Lobby Arrangements • Valentine’s Day Flower • Mother’s Day Order • Grouping Colour Design • Easter Design • Conference Table • Hotel Lift Lobby/foyer Design • Hamper Orders

Mode of Instruction

We recommend students who will be enrolling for this course to have basic flower arrangement qualifications and/or knowledge, perhaps plan to take this alongside with our CPD. Foundation Diploma – so to enrich students’ learning experience and understanding.

As a floral management course, the diploma course comprises a total of 3 theory based modules, 5 sessions per module. Each session is broken down into 3 lectures. Focusing on key theoretical knowledge, case studies sharing, emphasising on commercial order management, as well as question & answers teacher consultation upon every session.

As a Florist Management Diploma course, the course can be broken down into 3 separate modules for students to enrol, students can decide which module they are interested in, and upon finishing 3 modules, they will be able to apply for our Florist Management Diploma.

This course is suitable for students who would like to take their floristry career forward as a business opportunity. From opening a flower shop to managing a floristry brand, as well as neighbouring industries like weddings planners and event managements, photographers, and more.

CPD Foundation Diploma in Floral ConceptsIntensive Courses

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Class Schedule

Local class conducted in Chinese. International class conducted in English / bilingual.
One class per week. The following indicates the possible starting time of the class.
Wan Chai Branch
Local Class

Wednesday
1630

Saturday
1415

International Class

Wednesday
1200

Reference: Local / International Class

Please call us and enquirer each availability
Monday to Friday
1000 | 1130 | 1430
1600 | 1800 | 1900

Saturday
1030 | 1100 | 1415
1630 | 1745

Tsim Sha Tusi Branch
Local Class

Thursday
1200 | 1630

Saturday
1100 | 1800

Reference: Local / International Class

Please call us and enquirer each availability
Monday to Friday
1000 | 1130 | 1400
1600 | 1800 | 1900

Saturday
1000 | 1100 | 1330 | 1430
1530 | 1630 | 1730

Wong Chuk Hang Branch
International Class

Wednesday
0930

Reference: Local / International Class

Please call us and enquirer each availability
Tuesday/Wednesday
1045 | 1200 | 1315
1430 | 1945

Regular Course

$6,880.00$27,744.00

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SKU: REG-EMBED

Categories: ,

Additional information

Course

—– 熱門精選課程 —–, EFA. Modern European Floral Design Concepts, JPBB. Wedding Bouquet Design, FG. Creative Floral Gift Design, ECO. Freehand Eco-floral Vase Arrangement Techniques, EHT. Eco-floral Techniques in Hand Tied Bouquets, FM. Florist Management, CPD. Foundation Diploma in Floral Concepts, ACPD. Diploma in European Floristry Essentials, —– 初學精選課程 —–, WB. Trendy Bouquet Packaging Design for Florists, WG. Unique Opening Stands and Celebration Flower Basket Design, WH. Creative Festive Hampers and Fruit Baskets Design, WF. Funeral Tribute Design, Ceremony and Hearse Decoration, JF. Creative Floral Workshop for Juniors, JFP. Parent-Child Practical Floral Workshop, PF. Creative Workshops with Preserved Flower, BT. Contemporary Bonsai Design in Terrarium, GW. Creative Gift Wrapping, —– 專科花藝設計課程 —–, IFA. Floral Design Creation, AFA. Advanced Floral Design Creation, FRA. French Floral Design, FRB. French Hand-tied Bouquet Design, DFA. Contemporary Dutch Floral Design, GBA. German & Belgian Floral Design, AFG. Advanced Floral Gift Design, FID. Floral Interior Design, —– NUFLEUR 新派簡約設計系列 —–, NF. Contemporary Freehand Vase Arrangements in Minimalist Design, NB. Contemporary Bouquets in Minimalist Design, NS. Modern Structures in Minimalist Design, NC. Creative Floral Settings in Minimalist Design, NG. Contemporary Garden Arrangements in Minimalist Design, —– 英國 Jane Packer London 證書課程 —–, JABB. Advanced Wedding Bouquet Design, JPPB. Party Decoration & Event Floral Design, JPTA. Table Flower and Creative Interior Arrangements, JPVA. Contemporary Design Concepts and Vase Arrangements, JPHT. Hand-tied Bouquet Design, JPCR. Colour Conceptual Design, —– 大師級設計證書課程 —–, PDA. Per Benjamin Per Benjamin Creative Floral Design, PHT. Per Benjamin Unique Artistic Bouquet Design, PCS. Per Benjamin Constructions and Structures, PWB. Per Benjamin Creative Wedding Bouquet Design