Best Starters

I.A.F. Professional Career Workshop
Regular Course






There are many factors we have to acknowledge in order to build a successful business, from the recent hike in cost of imported flowers, to social media and its role in our businesses. All impact a florist’s ability to succeed in this industry.


As a comprehensive floral management course, we prepare students, who are looking to make floristry into their own career, the essence for creating and paving the know-how of a successful floristry business. Through theoretical lectures, the syllabus is created to distill globally applicable key advice, knowledge and skill sets on the operations and management of such industry. Topics include but not limited to: Professional Flower Care & Processing, Commercial Use of Colour, Corporate Projects Handling, Guide on Purchasing Flowers, Wholesale Flowers Ordering Technique, Pricing Philosophy, Different Business Models within this Industry etc.


This course is suitable for students who would like to take their floristry career forward as a business opportunity. From opening a flower shop to managing a floristry brand, as well as neighboring industries like weddings planners and event managements, photographers, and more.


We recommend students who will be enrolling to this course to have basic flower arrangement qualifications and/or knowledge, recommended to take this course alongside with our CPD. Foundation Diploma – so to enrich students’ learning experience and understanding.


The Diploma course can be broken down into 3 separate Modules for students to enroll, students can opt for Modules they are interested in. Upon completing all 3 modules, they will be able to apply for the Florist Management Diploma.

Module 1

Florist & Floral Related
Business Management

Module 2

Preparation & Operationl Skills for Floral Business

Module 3

Business Development &  Scaling Up Framework

About the Class

To ensure content for each class is standardized and aligned, classes are written and will be hosted via a recorded video podcast by our school Principal – Theresa Lam. FM Florist Management is a theoretical, lecture based course. Theresa will be sharing knowledge, expertise and stories from her own personal experiences and practical advice that aims to inspire, empower and support you on your floral design journey.

Lecture notes are given out in every session, covering the topic of that day and Commercial Order Handling. There will also be exclusive Flower Care Guide, Guide to Purchasing and Guide to Large Scale Designs booklets available in each module.

Outline and detailed syllabus of this course may be subject to constant change and updates. HKAFA reserves the right to teach the most updated syllabus at its discretion.For FM course additional terms & conditions, please email us [email protected] for more details.

Students can start at a minimum of 7+ days after successful registration and enrollment. Feel free to call or email us with your preferred date to check availability directly. For those who work shift hours or have an unfixed working schedule, please contact us to find out how this timetable can cater to your schedule.


Kindly state your teaching language preferences (Cantonese/English/Mandarin) at checkout.

Course Enquiry

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